ABOUT US

Yaron Deskalo // Founder & Executive Producer

SoHi Media is a Los Angeles-based media company founded in April 2017 by Emmy-winning director, producer and sports executive, Yaron Deskalo.

In its first six+ years, SoHi Media has produced content for some of the world’s biggest distributors including the NFL, EA Sports, Fox Sports, Audible, ABC, ESPN, NBC, Wondery, Peacock and the Golf Channel.

In November of 2020, SoHi Media took home an Emmy for the feature Yaron directed for the Golf Channel: El Palo Del Loco.

Previously, Yaron, who did his undergrad at Syracuse University and received his JD/MBA from Albany Law and Union, spent over a decade at ESPN and Fox.

He’s won eight Emmys.